John C. Baker and his journeys through time, space and parenthood
Tuesday, January 13, 2015
Immigration leads to terrorism?
Monday, December 12, 2011
It takes more than five minutes to master social media
Infographics, by design, are supposed to make complicated matters appear simple. Sometimes, however, they oversimplify the topic.
One such over-simplifying graphic is at Mashable’s 5-Minute Guide to Getting a Job in Social Media. The infographic, originally published on Sept. 2, 2011, offers many good tips, but they might be either a little too vague or too generic to help those interested in getting paid for their social media use.
For example, while the first two tips (“establish an online presence” and “be proficient in all social channels”) might seem relevant to those interested in social media, the remaining topics (“be creative and relevant,” “be a professional,” “know the industry/company,” “network,” “know the lingo,” etc.) are good advice no matter the profession.
And how much demand is there for the profession? As a late-September article in the Los Angeles Times put it, “No one knows exactly how many social media jobs exist, but a quick scan of online recruitment sites shows a bounty of businesses looking to hire.”
So, in essence, no one can predict how long this social media hiring spree will last or how widespread it really is. Moreover, the tips given by Mashable are either common sense or rather vague.
The accuracy of the salary charts listed in the infographic is also up for debate. A salary of $80,000 to $100,000 annually for a social media manager sounds good, but as the number of avid social media users grow, corporations will no doubt realize that they can hire some fresh-out-of-college kid to Tweet and post to Facebook, and pay accordingly. Moreover, until the analytics come in as to how successful social media is in acquiring and nurturing customers, salaries might come down unless an increase in sales due to social media is affirmed.
One tip that I personally might find hard following is the advice to “be proficient on all channels.” I am an avid Twitter user, and have made a number of LinkedIn connections. But I was an early avoider of Facebook, initially thinking it too much like MySpace. When I finally had to open an account for a SFSU journalism class, it was under a pseudonym. I have made only four friends there (and befriended one only because she wanted it for her birthday present and another — a teenage cousin — only after she practically cried when I initially ignored her friend request). So I am obviously a latecomer to Mark Zuckerberg’s world. Maybe it’s time for me to upgrade. I’ve personally always felt superior in having an underutilized Facebook account.
Sadly, my life is boring enough that I don’t have any pictures of me getting drunk at parties, so “being professional” is not a problem of mine.
Monday, November 28, 2011
Klout and the Observer Effect
Rohn Jay Miller’s “Delete Your Klout Profile Now” (published Nov. 9, 2011 on SocialMediaToday.com) brings up a couple interesting points about measuring “influence” on social media. First, he brings up the fact that Klout is, in fact, a corporation seeking to leverage its subscribers into become influencers or advertisers for the company at little cost to itself. Secondly, Miller points out that Klout (and other SM measurement sites) are somewhat perverting the actual purpose of social media, making an immeasurable product into one that can be analyzed and sold. While Miller has valid points, he is missing the worst aspect of social media “influence” measurement — the fact that Klout’s measurement is affecting those it purports to monitor.
Physicists write about a phenomenon called “the observer effect” — referring to changes that the act of observation will make on the process being observed. Klout is similar. While there may be moral problems in Klout’s packaging its measurements — gained for free through the efforts of countless social media users — there is a bigger problem in that many users are changing their online behaviors in an effort to gain more “influence.” I have heard numerous social media users note that they are Tweeting at certain times of day or about certain topics, or even trading “+K” on Klout in an effort to improve their influence scores. Even if Klout’s scoring system is otherwise accurate, its propensity for being gamed (like Google search results) by users brings its credibility — and usefulness — into doubt.
Klout succeeds in that it meets a basic human need for recognition. This human desire makes Klout’s business model a successful one: some sample of people will alter their online behavior in order to improve their Klout score. And while there are philosophical issues as to whether Klout (or similar sites) is entitled to use its data in a business sense, there is a larger issue of credibility. If Klout’s measurement is affecting social media behavior, is it actually measuring accurately at all?
Thursday, November 17, 2011
CSU teachers hold one-day strike to protest pay freeze, fee increases
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| CSU Faculty Association members demonstrate at CSU East Bay. Photo by Justin Beck, via Twitter. |
Teachers from the California State University system protested today at two campuses after two years without pay raises, and they used social media in an attempt to urge students to support their cause.
Professors rallied at both CSU East Bay and CSU Dominguez Hills -- the first-ever labor action since the California Faculty Association got collective bargaining rights in 1983.
Demonstrators at CSU East Bay marched in front of multiple sides of the Hayward campus. According to witnesses on scene, the crowd was loud and active …
@lavendercat84
Michelle Olson About 50 faculty and staff on Harder Rd side of #CSUEB campus. Chant "what's this about? EDUCATION!" #csustrike@XpressNews
Nov 17 via Twitter for iPhoneFavoriteRetweetReply
Union officials said via Twitter that the dispute isn’t just over their pay, but also over escalating student fees and staff cutbacks over the past 13 years, despite raises to administrative pay during that same time period:
@cfaCSUN
CFA CSUN Chapter Change in CSU Salaries & Student Fees, 1998-2010 (adjusted for inflation, base year 1998) #csustrike#highered#occupyhttp://t.co/gyWsq00v
Nov 17 via webFavoriteRetweetReply
The teachers, adept at giving grades, gave a failing one to CSU Chancellor Charles Reed:
@CFASF
CFA SF Chapter Hey Reed: You get an F!!!! #csu#csustrikehttp://t.co/rl9jqxVX
Nov 17 via Twitter for iPhoneFavoriteRetweetReply
A San Diego State professor explained that cutting CSU classes while raising tuition harms those who would most benefit from the system:
@askmormongirl
joanna brooks#csustrike majority of our students are working class, first generation college, and students of color.
Nov 17 via Twitter for iPhoneFavoriteRetweetReply
The demonstration got some support from students:
@KatherineYau
Katherine Yau "I definitely support them, they don't paid enough for what they do." Autumn Stanley, sfsu freshman BETA major. #csustrike#jour650
Nov 17 via Twitter for AndroidFavoriteRetweetReply
Supporters at some campuses even organized transportation to the universities where demonstrations took place:
@CFA_News
CA Faculty Assoc Students from San Bernardino come out in solidarity to support their faculty #reclaimcsu#csustrikehttp://t.co/UDcTVvAl
Nov 17 via Twitter for BlackBerry®FavoriteRetweetReply
At both CSU Dominguez Hills and CSU East Bay, the campus was described as being virtually empty:
CSU public relations staff felt compelled to do a little damage control and reply to posts on the Web, such as this post from a CSU Northridge student:
@SergiosThoughts
Sergio Valencia@calstate maybe the board of trustees should take a pay cut too. Every member! I'm sure they're making over 100k a year.
Nov 17 via Twitter for iPadFavoriteRetweetReply
Which brought this response:
Video taken at the CSU East Bay protest showed a peaceful demonstration, with picketers circling and traffic patiently waiting for its turn to cross:
@powriter
Peter P. O'Sullivan How i spent my mornng -- CSU Strike, 11.17.2011 http://t.co/7QnKbLDS#CSUStrike
Nov 17 via Tweet ButtonFavoriteRetweetReply
Some classes at Dominguez Hills and East Bay were cancelled, and classes at other campuses saw their routine disrupted:
@mzbrownzcurry
❤Rhesa Curry❤ Because of the #csustrike my class is at Shakeys tonite.
Nov 17 via Twitter for iPhoneFavoriteRetweetReply
Thursday, October 27, 2011
An instant classic -- 2011 World Series Game 6
Tonight's Game 6 of the World Series at first looked like it would be a forgettable one: a sloppy game with multiple errors, a letdown for the National League. Instead, by the end of the night it turned into one of the all-time classic baseball games.
Four hours and 33 minutes is a long time for a baseball game, but the tension, the back-and-forth reversals and the thrill of seeing a "goat" redeem himself Thursday night made every moment exciting.
The Texas Rangers would have won the series with a victory Thursday, and if you weren't watching, the St. Louis Cardinals not once, but twice, were down to their last strike.
In the bottom of the ninth, David Freese (right) -- who had a committed a costly error earlier which the Rangers took advantage of to take the lead -- tripled to score two and tie the game. An inning later, Texas took the lead again in the top of the 10th and got one strike away from victory in the bottom of the frame, but Lance Berkman drove in the tying run. An inning after that, Freese struck again with a walkoff home run to win the game for the Cardinals and force a seventh game on Friday.
Tonight's game joined a number of famous World Series Game 6s: 1975 (Fisk's blast at Fenway off the foul pole), 1986 (Bill Buckner's error), 1993 (Joe Carter's walk-off to win the series) and 2002 (the Angels rally to beat the Giants). Of course, none of those games had Twitter through which far-off fans could commiserate. To wit:
As Texas pulled ahead and the game went into the ninth, I posted the following:
@jcb10
John C. Baker Dang, what an entertaining baseball game this has been. #WorldSeries#Postseason
Oct 28 via webFavoriteRetweetReply
A few moments later, the Cards were down to their last strike when Freese tripled to right just past the reach of outfielder Nelson Cruz, scoring two to tie the game and make up for an earlier error. That hit brought the following reactions online:
Heck, even I got a little excited:
@jcb10
John C. Baker Man, I'm gonna retweet myself here, with emphasis: DAMN, what an entertaining baseball game this has been! #WorldSeries#Postseason
Oct 28 via webFavoriteRetweetReply
Outspoken Florida Marlins Manager Ozzie Guillen and Braves Pitcher Peter Moylan (writing from his native Australia) were also impressed:
@PeterMoylan
Peter Moylan What a game, what a series!
Oct 28 via Tweetbot for iPhoneFavoriteRetweetReply
The game now tied, it went into the tenth. Reining AL MVP Josh Hamilton then blasted a monster shot into the bleachers to once again put the Rangers on the brink of their first world title:
Cardinals fans looked forlorn, with good reason. They had the bottom of the lineup coming up, including the pitcher with no pinch hitters left on the bench:
@JPosnanski
Joe Posnanski If Cardinals find a way to tie game with the hitters they've got coming up, Spielberg should be filming.
Oct 28 via Twitter for iPhoneFavoriteRetweetReply
But, whaddya know? Rally time! St. Louis gets two runs with a ground out and -- after a fan-infuriating intentional walk to superstar Albert Pujols -- an RBI single to right from Lance Berkman:
@jimramsey
Jim Ramsey I haven't followed the Rangers but I find it hard to believe that Darren Oliver was the best option to get the last 3 outs to win the WS
Oct 28 via Twitter for iPhoneFavoriteRetweetReply
People saw this game was becoming a classic:
Well, most people did:
@karenaaaho
Karena WHAT'S HAPPENING?! Do I need to be watching this World Series?!
Oct 28 via webFavoriteRetweetReply
As the game moved past midnight (Eastern Time), this became a game not to go to bed during -- even if you start work at 4 a.m.:
@sal_castaneda
Sal Castaneda Looks like KTVU gets a slightly tired Sal Castaneda tomorrow.
Oct 28 via webFavoriteRetweetReply
@OzzieGuillen
Ozzie Guillen Told u before we were excited now u see why
Oct 28 via webFavoriteRetweetReply
Of course, politics gets into everything:
@RobertMackey
Robert Mackey 9-9, someone alert Herman Cain
Oct 28 via Twitter for iPhoneFavoriteRetweetReply
Then Freese strikes again ... home run to straightaway center and we're off to game 7! The reaction, by now, is predictable:
Freese's story will be the headlines tomorrow, if Twitter's any indication:
@nicko229
Nick Ostiller The night of Freese! From goat to redemption to hero. Wow #WorldSeries
Oct 28 via UberSocial for BlackBerryFavoriteRetweetReply
Personally, I had to give a shout out to the sports editor at Santa Clara University's student newspaper. He called it:
Dang that rain that postponed game six until tonight instead of last night. Now Game 7 will be Friday night, when I have to cover a football game for the San Mateo Times. At least I'm not the only one who'll miss out:
Well, time to DVR the game, hope the PA announcer at Terra Nova High says nothing and keep the radio off on my way home!
(Go Cards!)













